List of Subject Classifications Records

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 Browse by Research Fields, Courses and Disciplines -> 350000 Commerce, Management, Tourism and Services -> 350200 Business and Management -> 350206 Advertising and Public Relations :

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Brinza, Martin: Reklama ako kľúčový prvok komunikačného mixu. Katedra manažmentu CHTF, Slovenská technická univerzita, 2001.